Our LED beads are 20% brighter than anyone else.They are built to last for over five and a half years of constant use, more than twice as long as our competitors. Fill any room of your house with over 16 million vibrant colors, warm white, or cool daylight to choose from as the mood takes you. Connect It Your Way - Use it with your smart assistant, a hub, or connect directly to the Tapo App. Control the Light Strip however you want. Wind Down at Night - Install the Light Strip to relax your body and mind through a mood-setting atmosphere. Voice Control - Use simple voice commands to control your light strip with Alexa or Google Assistant. No Hub Required - Connect to your home’s secure Wi-Fi network. No need for a hub or extra equipment. Flexible Installation - Cut it to whatever length you want and attach it to any surface with the 3Madhesive. Preset for Convenience - Found your favorite lighting for watching movies? Save it as a setting you can simply select for future movie nights. Schedule & Timer - Create schedules and count plans to turn on/off with the brightness/color you set. Away Mode - Simulate someone being at home to frighten away, unwanted visitors.