Loreal Expert Silver Shampoo 300ml

Detail Loreal Expert Silver Shampoo 300ml

When hair is lightened or turns grey, its natural warm undertones are exposed, creating an undesirable yellow hue. Banish brassy tones between salon appointments and maintain your vibrant blonde or silver colour with a purple pigmented shampoo.

What is silver shampoo and what does it do?

Also known as a purple shampoo, silver shampoo contains a deep purple pigment that acts as an anti-yellowing agent to counteract hair brassiness. This neutralises strong yellow tones in artificially blonde, grey or silver hair, helping you maintain a beautiful cool colour. In addition conditioning helps to nourish and protect the hair fibre. Using one regularly can help to keep hair colour vibrant and salon-fresh. Silver shampoo is also perfect for natural grey hair which can develop a yellow tinge from exposure to elements such as wind, rain and pollution. The shampoo can help correct this brassy colour, as well as strengthen hair fibres.

How does silver shampoo work?

It’s all about the colour theory: purple sits opposite yellow on the colour wheel, so when they’re mixed, they off-set each other for a more neutral shade. When applied to the hair, a small amount of this purple pigment is absorbed, and the violet hues neutralise brassy undertones for a cooler colour. Depending on how long it is left on the hair, a silver shampoo can help you achieve anything from a honey blonde to a cool white shade.

What shade of silver shampoo is best for me?
With so many products on offer, it is important to know which is best for your hair colour.

Want to keep your professional, salon-fresh blonde looking perfectly clean and cool? Opt for our brightening L’Oréal Professionnel Blondifier Cool Shampoo. Enriched in Polyphenol present in the açai berry extract, this light purple coloured shampoo helps to neutralise yellow tones while enhancing hair shine.

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