The sprawling sun-soaked metropolis of Los Santos is chock full of self-help coaches, starlets and C-List celebrities, once on top of the media world, now struggling to stay relevant in time of economic malaise and lowest-common-denominator reality TV. Amidst this madness, three unique criminals plan their own chances of survival and success: Franklin, a street-level hustler in search of opportunities for serious money; Michael, an ex-con whose "retirement" is a less rosy than he hoped it would be; and Trevor, a violent dude driven by the chance for a quick high and the next big score. Nearly out of options, the crew risks it all in a series of daring and dangerous heists that could set them up for life - one way or the other.