Seventh Generation Free & Clear Laundry Detergent Seventh Generation is one of the most popular brands for eco-friendly products, also known for its tissues, paper towels, and diapers. In our testing, the company's Free and Clear detergent provided a comparable clean to conventional detergents.
Hypoallergenic ECOS Laundry Detergent lifts stains, brightens whites and guards colors with plant power that's safer for people, pets and the planet. Plus, it has a built-in fabric softener to save you money! ... ECOS products are never tested on animals and contain no animal ingredients (they're Leaping Bunny certified!).